“You can’t understand what a business needs until you speak candidly and openly with the people who own, manage and work at it. Rogers communicates with hundreds of businesses every day in various ways, and we are learning from those conversations,” says Geoffrey Booth, a lead contributor to the newly launched Rogers RedBoard Biz Blog.

In August and September 2010, Thornley Fallis & 76design worked with Rogers to design, build and launch a new forum for discussions with small and medium businesses – RedBoard Biz.

Rogers created RedBoard Biz as a place to share proven tools and know-how that businesses can use to be more successful. Posts will contain news about Rogers products and services, and how businesses are using them. RedBoard Biz will also provide ideas and advice on a broad range of topics of interest to businesses.

The Rogers Redboard Biz Blog was developed following the great success of Rogers Redboard, a hub for consumers to discuss news and ideas as well as industry trends. Launched in March 2010, Redboard continues to gain in popularity.

In order to reinvigorate and revitalize downtown Ottawa businesses hit hard by the recession and the bus strike, Thornley Fallis and 76design  conceived, developed and executed the Picture it Downtown campaign for The City of Ottawa, where residents were encouraged to go downtown, snap a photo and share it online.

Point, shoot, share – a simple concept to get Ottawa excited about all it has to offer. The “Picture It Downtown” concept we developed served to visually promote downtown Ottawa as a whole, but also the eight specific areas being promoted:  Byward Market, Downtown Rideau, Sparks Street, Bank Street, The Glebe, Chinatown, Preston Street (Little Italy) and Wellington-West Village.

Residents could participate in the campaign contest to win daily ($50), weekly ($250) and grand ($500 to $1200) prizes by taking pictures of downtown activities and uploading them to the campaign website.

The campaign included a media launch event involving the Mayor, a website with a list of downtown activites, a description, videos and photos of each area, contest rules and regulations, a photo gallery for people to submit and view photos, and YouTube videos, featuring all that’s cool in several neighbourhoods, print, radio, online and transit advertising, weekly news releases and ongoing online outreach using other social media tools including Twitter and Flickr.

Thousands of people participated and competed for prizing provided by local businesses.

The campaign was to remind Ottawans of all the diverse experiences and excitement downtown Ottawa has to offer, and entice them to visit downtown — ultimately spending money while engaging in the various activities highlighted in the eight main areas being promoted.

For the City of Ottawa, running a marketing campaign with a heavy online and interactive component was not only a smart business and communications decision, but its creativity generated a lot of buzz within Ottawa and got people sharing ideas and photos of great things to do and see in the city.

The fall 2009 campaign resulted in over ten thousand unique visits to the campaign website, more than 1300 entries (photos uploaded to the website), significant earned media in targeted outlets, photo and video assets for future use by the City, and a general buzz across the City about the creativity of the campaign, particularly by government.

Picture it downtown would not have been possible without our lead technologist Brett Tackaberry, senior developer Steve Lounsbury, our superb designer Steve St. Pierre, the ad campaign led by Laura Mindorff, the videos by Ryan Knuth, writer and producer LeeEllen Carroll and our SEO expert Shaun Scanlon. Special thanks to our GM Keelan Green, who has a knack for assembling the best teams to deliver outstanding results.

Thank you IABC for the recognition. It’s nice to bask in the spotlight… and great to share successes. As I used to say in my former journalistic career, you’re only as good as your last story. So that means back to work. Right now.

In an attempt to reduce the cost of its annual report, The Ottawa Hospital (TOH) engaged 76design and Thornley Fallis for our unique concept of a paperless report. Highlighting achievements and documenting successes,  World Class Care (TOH’s 2008-2009 Annual Report) contains a special feature allowing readers to create their own versions of the report including only the sections and stories appealing to them.

For some, those stories include the 6808 hospital births, the woman who was paying it forward by donating her kidney to a stranger because her own husband was receiving one from an anonymous donor in Ottawa – who had selflessly stepped forward to transplant hope, or the CF soldier, blown to bits in Afghanistan after coming into contact with a land mine. He died. Twice. The second time he was resuscitated during his evacuation flight. He arrived at TOH doped up on morphine. Months of therapy and compassionate care in the Rehabilitation Centre got him back on his feet- running in fact – he recently took part in The Olympic Torch Relay Race, with a new ‘bionic’ leg.

Allow me to cast the awards spotlight on other members of our talented team, who took those stories and turned them into an attention grabbing report: writer Bradley Moseley-Williams, who’s never met an adjective he can’t love, web developers and code masters- Brett Tackaberry and Steve Lounsbury, Mr. Shaun Search Engine Optimization Scanlon, ‘video is the new media’ Ryan Knuth, Resource and Account Manager Laura Mindorff, video killed the radio star LeeEllen Carroll, and top 40 under 50 SVP and GM Keelan Green.

A very special thanks to TOH’s CEO Jack Kitts and VP Nic Ruszkowski for renewing their investment in TF and 76 by inviting us back to partner on their next online annual report.

Here’s to more success stories for The Ottawa Hospital, Thornley Fallis and 76design, our peers at IABC and everyone in our communications community.

As designers during these rapidly changing times it is more important than ever to exercise flexibility and adaptability in the approach we take to our work. With the competitive nature of our business, the ever evolving vehicles of communication and the state of our recovering economy, our clients have become pretty demanding when it comes to us delivering the goods. If we can’t deliver to their expectations, they know someone else is waiting in the wings, hungry and ready to take over. 

I said it before and I’ll continue to say it “one size does not fit all”. Each client we work for and every individual project we work on has unique objectives and goals and therefore we need to make sure that we take a unique approach to each one and that means being flexible. 

A lot of times it’s smooth sailing. Good ideas flow quickly and client “buy-in” happens without a hitch. However, there are those occasions when things become a little more challenging, when it takes more time and effort than normal to deliver “the goods”. It’s during these times that we ask ourselves “what happened?” The reality is a number of things could have happened and the fact of matter is you still need to deliver. Great designers find a way to adapt on the fly, extending themselves further and further with each new challenge that’s thrown their way. In the end it’s a win-win situation, the client gets delivery of a project and the designer has taken the opportunity to grow and work beyond their past limitations. We are fortunate enough at 76design to have on staff a group of great designers that have shown me the true meaning of adaptability and flexibility. I’d like to take this opportunity to say, “thanks guys!”

Being a designer is not always easy. Deadlines can be tight, projects can be challenging, clients can be really demanding. But being adaptable in the face of challenge makes it easier for everyone involved and that’s a good thing.

To further illustrate my point I leave you with a quote from the late great Bruce Lee, one of the greatest martial artists in history, “Be formless, shapeless like water. Now you put water in a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Water can flow or it can crash. Be water my friend.” 

I am pleased to announce  the launch of  Thornley Fallis & 76design’s new online presence.

Our new websites, conceptualized, designed and developed by  our team of creative masterminds and technology all-stars, exemplifies our capacity to push the limits of innovation  in the world of social media and digital marketing.

Thornley Fallis & 76design is made up of individuals with fun, smart and professional personalities; personalities that have all contributed to the success of marketing & communications projects. To fully demonstrate  the range of personalities, talent and intelligence our  team has to offer, we’ve done something  a little outside the box.  Something very brave… or maybe something very stupid – we’ll let you know ;-)

We’ve created a live LifeStream for every one of our employees. This is more than just a standard funny profile picture and biography.  It is an aggregate of their work and online profile, intended to paint a picture of who they are, what they do, what they think and what they are interested in.

To explore the diverse and unique characters at Thornley Fallis and jokers at 76design, take a look through our people profiles and find out who you could be working with on your next project.

Not only is our team exceptionally talented (and good-looking), we are experienced & passionate about the work we do.  While adventuring through our People pages, zoom over to the Work & Services sections to see what Thornley Fallis & 76design has to offer.

My colleagues and I hope you enjoy perusing through our new sites.

Oh and one more thing… if you like what you see, don’t hesitate to call us, we’d love to hear from you!

Our skunkworks Twitter applications are complete!  Over the past eight Friday afternoons our team has been working feverishly on experimental design & development projects using the Twitter API.  Why?  To learn and explore!  The web is a constantly changing landscape, and to be on top of our game it is necessary to research and explore. Not to mention, we are a creative and ingenious bunch who crave experimental projects to work on.

Skunk works or skunkworks is widely used in business, engineering, and technical fields to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.
- Skunkworks definition on Wikipedia

76design’s Skunkworks Recipe:

76design donates time each week (usually Friday afternoon), and the team donates an open mind, fresh creative ideas, energy, and finally a working demo. The projects are intended to encourage exploration, therefore the skunkworks recipe itself is iterative and malleable. Through skunkworks we will be testing new approaches to web dev with the hope of integrating the findings into our daily work. That said, the following was a guideline for our first project, but we expect this recipe to change over time.

Week 0: Preparation of project Theme & Constraints
Constraint breeds design. Therefore we present the team with a challenge while leaving plenty of room for creativity. The challenge also centers the  experimentation around a particular area of interest. For this project the Theme was Twitter, and the main constraint was the web application had to use the Twitter API.

Week 1: Brainstorming & Team Selection
The team gathered for a single large brainstorming session where everyone threw ideas at the whiteboard.  This generated a large quantity of ideas, and encouraged the team to be creative, critical, constructive, and considerate.  Following the brainstorm we broke into teams of 2 and selected the concepts we wanted to experiment with for the next few weeks.

Week 2: Research, Concept Refinement & Work plan
Now that the team has had a full week with their concept, they refine it into a concrete plan. Week 2 is all about editing  the ideas & features down into a reasonable plan which can actually be accomplished within the short time line. This exercise involves documenting each task’s level of effort and priority. At the end of the project the teams are asked to compare the outcome to their initial plan.

Week 3, 4, & 5: Design, Code & Test
These weeks are all dedicated to designing and coding the project. The teams check in briefly every week to discuss their progress and help each other with challenges. Inevitably, unforeseen issues or fresh ideas will cause the plans to change, therefore the teams are encouraged to work iteratively using agile methodologies. Teams are graded on their ability to define project scope and manage scope change.

Week 6: Present working demo to the entire team
The projects are now ready for a functional demonstration, and everyone gathers in the boardroom for a short 5 minute presentation and Q&A period for each project.

Week 7: Followup
The teams will write a reflective blog post about their project which includes an overview, the challenges faced, the outcome, and the potential next steps for their project.  Teams will also share the insights they gained from the skunkworks experience.  Furthermore, teams will post relevant information to our company wiki for future use. The Teams are free to continue the projects if they wish, or publish them online as they are.

So stay tuned. The first round of skunkworks twitter applications are complete and we will be posting the team’s project followups over the next week or so.

Conair Consumer Products Inc. (with our assistance) has recently released its newest product with a contest micro-site, driving its line of hair related products to a whole new level.

Conair, Helps You Tame The Beast

For all you lovely ladies out there who can’t seem to take control of that beast we all call “hair”, I introduce to you the Infiniti Nano Silver by Conair. Simply put, it is the #1 most effective hair straightener on the market. The person who thought of adding steam to a hair straightener is an absolute genius. Not only does it make your hair look vibrant and lustrous, removes all frizz and protects it from the humidity, it takes no time at all. Take my words and check out the website to see what other features and benefits this product has to offer, www.conairsteamstraight.com.

Aside from my obsession with this fabulous “life-saver”, you deserve a little S.O.S. too. The “Tame the Beast” website, was a concept conceived by Conair and 76design/Thornley Fallis. It is your gateway to owning one of these magnificent hair straighteners along with other Conair and John Frieda hair related products. The contest closes on December 17th so don’t wait too long, visit the site, watch some videos, enter the contest and most important…don’t forget to tell your friends. The secret needs to be unleashed so go spread the word.

ENJOY!

I just thought I’d post a short note to talk about Third Tuesday last night in Vancouver. This is the third time I’ve attended Third Tuesday on the left coast and it was nice to see some familiar and new faces last night as I was one of three presenters delivering “mini” case studies on social media projects. I chose to talk about a site we did recently for the Ottawa Public Library: “BOPL’s Book Club“. As a social networking site geared at kids, I thought the rather unique challenges we faced while developing it would be interesting to the group. I’m no seasoned presenter but it seemed from the questions I got from the folks there that I I did an OK job. Unfortunately the combination of a very packed house, a long narrow room and my non-projecting voice meant that I had to present twice — once to each end of the room — and both times I got caught going over the 7 minute limit. Oops… if anybody has read my posts on the blog they won’t be surprised at all that I had a hard time keeping it brief.

Thanks go out to Tod Maffin once again for organizing (and asking me to present) and to CNW for sponsoring the evening. Looking forward to seeing everybody in December!

Pollstar, founded way back in 1981, is probably the largest and most authoritative resource when it comes to concert schedules and tour itineraries. As a lover of music, especially live music, it’s been at the top of my bookmarks for many, many years. Even before I was old enough to get into clubs.

Apparently they were online in 1994, which makes them an early adopter of the web by most standards. Kudos to them. The earliest version of their site I can find is from late 1996. That’s probably around the time I discovered them. But since that time their site really hasn’t evolved all that much in 11 years.

I’ve always had a soft spot in my heart for Pollstar. As far as concert listings go nobody could touch them. They had every venue, all the cities, and just about every band — right down to the obscure indie guys. I can’t count the number of times I’ve found out about some of the best shows I’ve ever seen from Pollstar. To express my thanks I’ve given them something very, very few sites have ever gotten from me. And no it’s not the Steve Palmer premium five star endorsement. I gave them my money. For probably 5 or 6 years now I’ve paid the $10 US annual fee so that I can track more than the 5 artists and venues you’re allowed to with a free account. In fact, I’ve got 95 of the 99 available slots filled on my tracking list right now and the only reason it’s not filled is because I recently moved to a new city so I’m just learning which venues I should be keeping an eye… er, ear… on.

But… I do have a beef with them and it’s a big one. While they might have blown the socks off me back in 1997, today their site just ain’t cutting it. In fact, it’s sucking it… hard. I’ve always cut them tonnes of slack because they served up such a tasty platter of precious concert listings (even though it was in the most Web1.0 way possible).

Ok. Fine. Maybe I couldn’t subscribe to an RSS feed by artist, venue, or city. And yes, there was an odd limit of only 99 artists and venues you could track. And fine, you can’t get updates to a mobile device or query their listings database by SMS like Google’s ultra useful service. And big deal, you can’t interact with other users to recommend music or bands to them… or plan to meet them at a show… or post photos after going to a show. And there’s absolutely no sign of a Facebook app on the horizon… so what?

No Ajax… in fact no JavaScript, really.

Tonnes of bloated markup.

Font tags.

Barely wider than 640 pixels.

Yuck.

Not that I’m critiquing their use (or mis-use) of technology, because “technology” isn’t equivalent to “good site”, but these are generally regarded as the tools needed to provide a good user experience.

That’s what it comes down to — user experience. I guess it’s the sheer crappiness and massively untapped potential in how they delivered their listings that really irritates me. I mean, daily email updates? That’s it? To quote Gob Bluth: “Come on!”

Then I got this interesting note in my email box (which, as you guessed it, prompted this wordy rant):

Dear Pollstar Premium Subscriber,

Pollstar.com is in the process of upgrading our site, including many of our online features. Because the changes to Pollstar.com will be substantial, new or renewed Premium memberships are no longer available.

We still offer all users our free auto-notify accounts for five artists or venues. If you wish to continue to receive these free notifications after your Premium expiration date you will need to edit your list down to five selections.

We anticipate launching more new features in the near future and hope you will continue to enjoy using Pollstar.com during our time of transition.

Thank you for using Pollstar!

Don’t you think it’s kind of a weird way to tell me, a paying customer, that you’re upgrading your site? “We’re about to boot your paying ass down to free account status!” But hey, you’re Pollstar and I love you — I’ll patiently wait for whatever super duper upgrade you’re cooking up in total secrecy. Hopefully you’ve partnered up with a smart and creative web firm that really understands user experience that can help you capitalize (as in, you will make more money for doing these things) on the tonnes and tonnes of opportunities available to deliver your content to users in creative, useful and innovative ways that let them share it and mash it up.

Pollstar: the 2007 internet is calling… will you accept the charges?

Brilliant title, eh? Well, it’s true.

Google launched OpenSocial late last week to a lot of fanfare in the blog-o-sphere. If you subscribe to any feeds related to the web, or specifically social media, you would have seen it mentioned a lot. Probably had you wondering what all the buzz was about — like, why is everybody making such a big deal over this?

Well, Jeremiah Owyang did a good job of explaining the whole OpenSocial concept in executive (i.e. layman) terms, but if you can’t be bothered to read his post here’s why OpenSocial matters:

1. For developers like 76design, we can build widgets (i.e. mini applications) that will run seamlessly on a huge number of social networks without us having to learn how to make them work on each one individually.
2. More importantly though, with the trend towards company websites becoming their own micro social networks and the transition from desktop to browser OpenSocial defines a standard so that those that create content can take advantage of the extra functionality and features that widgets can bring in a very easy way. Ultimately, we build it and you reap the rewards by having a more engaging website that uses social networking practices to bring together your customers, employees and prospects — and you’re creating the conversation.

The web is being widget-ized and OpenSocial is a major step towards making it a level playing field where those that build widgets and those that use widgets can do so much more effectively and be able to tap into a lot of existing networks with a lot less effort. It’s still early on, but it’s pretty clear that OpenSocial has the potential to have a major impact on the social web. And you know that with Google behind the wheel, it will be widely adopted and has little chance of failing. The only question is how soon will it start realize some of its potential.
For the next little while we’re going to be collecting what we deem to be important resources, articles and discussions about OpenSocial and sharing them here on shift+control. Here’s a few that I came across in the last couple of days:

• Netvibes unveils Social Widgets and its next release called Ginger
  Netvibes, a provider of widget-based personalized start pages, are proposing their Universal Widget API as a way to address the issue of developing widget containers.
• OpenSocial Hacked Again
  In addition to this latest hack, TechCrunch reported an earlier one late last week. While the hacks were relatively harmless and don’t appear to reveal any flaws in OpenSocial itself, it’s clear that these developers were keen to be out there before anybody else and should ensure that they are taking the necessary security measures when building applications.
• Lending Club and OpenSocial: Striving to Make Social Networks more Useful
  Interesting perspective on the potential of OpenSocial from a truly social company, Lending Club, who started out as a Facebook app and then moved onto the wide open internet. You can really see how companies like Lending Club are poised to take full advantage of this new standard.