“You can’t understand what a business needs until you speak candidly and openly with the people who own, manage and work at it. Rogers communicates with hundreds of businesses every day in various ways, and we are learning from those conversations,” says Geoffrey Booth, a lead contributor to the newly launched Rogers RedBoard Biz Blog.

In August and September 2010, Thornley Fallis & 76design worked with Rogers to design, build and launch a new forum for discussions with small and medium businesses – RedBoard Biz.

Rogers created RedBoard Biz as a place to share proven tools and know-how that businesses can use to be more successful. Posts will contain news about Rogers products and services, and how businesses are using them. RedBoard Biz will also provide ideas and advice on a broad range of topics of interest to businesses.

The Rogers Redboard Biz Blog was developed following the great success of Rogers Redboard, a hub for consumers to discuss news and ideas as well as industry trends. Launched in March 2010, Redboard continues to gain in popularity.

In order to reinvigorate and revitalize downtown Ottawa businesses hit hard by the recession and the bus strike, Thornley Fallis and 76design  conceived, developed and executed the Picture it Downtown campaign for The City of Ottawa, where residents were encouraged to go downtown, snap a photo and share it online.

Point, shoot, share – a simple concept to get Ottawa excited about all it has to offer. The “Picture It Downtown” concept we developed served to visually promote downtown Ottawa as a whole, but also the eight specific areas being promoted:  Byward Market, Downtown Rideau, Sparks Street, Bank Street, The Glebe, Chinatown, Preston Street (Little Italy) and Wellington-West Village.

Residents could participate in the campaign contest to win daily ($50), weekly ($250) and grand ($500 to $1200) prizes by taking pictures of downtown activities and uploading them to the campaign website.

The campaign included a media launch event involving the Mayor, a website with a list of downtown activites, a description, videos and photos of each area, contest rules and regulations, a photo gallery for people to submit and view photos, and YouTube videos, featuring all that’s cool in several neighbourhoods, print, radio, online and transit advertising, weekly news releases and ongoing online outreach using other social media tools including Twitter and Flickr.

Thousands of people participated and competed for prizing provided by local businesses.

The campaign was to remind Ottawans of all the diverse experiences and excitement downtown Ottawa has to offer, and entice them to visit downtown — ultimately spending money while engaging in the various activities highlighted in the eight main areas being promoted.

For the City of Ottawa, running a marketing campaign with a heavy online and interactive component was not only a smart business and communications decision, but its creativity generated a lot of buzz within Ottawa and got people sharing ideas and photos of great things to do and see in the city.

The fall 2009 campaign resulted in over ten thousand unique visits to the campaign website, more than 1300 entries (photos uploaded to the website), significant earned media in targeted outlets, photo and video assets for future use by the City, and a general buzz across the City about the creativity of the campaign, particularly by government.

Picture it downtown would not have been possible without our lead technologist Brett Tackaberry, senior developer Steve Lounsbury, our superb designer Steve St. Pierre, the ad campaign led by Laura Mindorff, the videos by Ryan Knuth, writer and producer LeeEllen Carroll and our SEO expert Shaun Scanlon. Special thanks to our GM Keelan Green, who has a knack for assembling the best teams to deliver outstanding results.

Thank you IABC for the recognition. It’s nice to bask in the spotlight… and great to share successes. As I used to say in my former journalistic career, you’re only as good as your last story. So that means back to work. Right now.

Conair Consumer Products Inc. (with our assistance) has recently released its newest product with a contest micro-site, driving its line of hair related products to a whole new level.

Conair, Helps You Tame The Beast

For all you lovely ladies out there who can’t seem to take control of that beast we all call “hair”, I introduce to you the Infiniti Nano Silver by Conair. Simply put, it is the #1 most effective hair straightener on the market. The person who thought of adding steam to a hair straightener is an absolute genius. Not only does it make your hair look vibrant and lustrous, removes all frizz and protects it from the humidity, it takes no time at all. Take my words and check out the website to see what other features and benefits this product has to offer, www.conairsteamstraight.com.

Aside from my obsession with this fabulous “life-saver”, you deserve a little S.O.S. too. The “Tame the Beast” website, was a concept conceived by Conair and 76design/Thornley Fallis. It is your gateway to owning one of these magnificent hair straighteners along with other Conair and John Frieda hair related products. The contest closes on December 17th so don’t wait too long, visit the site, watch some videos, enter the contest and most important…don’t forget to tell your friends. The secret needs to be unleashed so go spread the word.

ENJOY!

Pollstar, founded way back in 1981, is probably the largest and most authoritative resource when it comes to concert schedules and tour itineraries. As a lover of music, especially live music, it’s been at the top of my bookmarks for many, many years. Even before I was old enough to get into clubs.

Apparently they were online in 1994, which makes them an early adopter of the web by most standards. Kudos to them. The earliest version of their site I can find is from late 1996. That’s probably around the time I discovered them. But since that time their site really hasn’t evolved all that much in 11 years.

I’ve always had a soft spot in my heart for Pollstar. As far as concert listings go nobody could touch them. They had every venue, all the cities, and just about every band — right down to the obscure indie guys. I can’t count the number of times I’ve found out about some of the best shows I’ve ever seen from Pollstar. To express my thanks I’ve given them something very, very few sites have ever gotten from me. And no it’s not the Steve Palmer premium five star endorsement. I gave them my money. For probably 5 or 6 years now I’ve paid the $10 US annual fee so that I can track more than the 5 artists and venues you’re allowed to with a free account. In fact, I’ve got 95 of the 99 available slots filled on my tracking list right now and the only reason it’s not filled is because I recently moved to a new city so I’m just learning which venues I should be keeping an eye… er, ear… on.

But… I do have a beef with them and it’s a big one. While they might have blown the socks off me back in 1997, today their site just ain’t cutting it. In fact, it’s sucking it… hard. I’ve always cut them tonnes of slack because they served up such a tasty platter of precious concert listings (even though it was in the most Web1.0 way possible).

Ok. Fine. Maybe I couldn’t subscribe to an RSS feed by artist, venue, or city. And yes, there was an odd limit of only 99 artists and venues you could track. And fine, you can’t get updates to a mobile device or query their listings database by SMS like Google’s ultra useful service. And big deal, you can’t interact with other users to recommend music or bands to them… or plan to meet them at a show… or post photos after going to a show. And there’s absolutely no sign of a Facebook app on the horizon… so what?

No Ajax… in fact no JavaScript, really.

Tonnes of bloated markup.

Font tags.

Barely wider than 640 pixels.

Yuck.

Not that I’m critiquing their use (or mis-use) of technology, because “technology” isn’t equivalent to “good site”, but these are generally regarded as the tools needed to provide a good user experience.

That’s what it comes down to — user experience. I guess it’s the sheer crappiness and massively untapped potential in how they delivered their listings that really irritates me. I mean, daily email updates? That’s it? To quote Gob Bluth: “Come on!”

Then I got this interesting note in my email box (which, as you guessed it, prompted this wordy rant):

Dear Pollstar Premium Subscriber,

Pollstar.com is in the process of upgrading our site, including many of our online features. Because the changes to Pollstar.com will be substantial, new or renewed Premium memberships are no longer available.

We still offer all users our free auto-notify accounts for five artists or venues. If you wish to continue to receive these free notifications after your Premium expiration date you will need to edit your list down to five selections.

We anticipate launching more new features in the near future and hope you will continue to enjoy using Pollstar.com during our time of transition.

Thank you for using Pollstar!

Don’t you think it’s kind of a weird way to tell me, a paying customer, that you’re upgrading your site? “We’re about to boot your paying ass down to free account status!” But hey, you’re Pollstar and I love you — I’ll patiently wait for whatever super duper upgrade you’re cooking up in total secrecy. Hopefully you’ve partnered up with a smart and creative web firm that really understands user experience that can help you capitalize (as in, you will make more money for doing these things) on the tonnes and tonnes of opportunities available to deliver your content to users in creative, useful and innovative ways that let them share it and mash it up.

Pollstar: the 2007 internet is calling… will you accept the charges?

Speaker: Craign Swan from CRASH!MEDIA

In recent years Flash has broadened as an Interactive tool offering more than just a platform for animations, websites, games and RIA’s, but a whole new world of Interactive possibilities. Engaging Installations. Alternative Interfaces. Calm Computing. Physical Prototyping. Interactive Environments. Making things and Exploring the User as the Interface.

Craig has been a regular speaker at FITC over the years. He never fails to impress – this year was the best by far. Craig’s presentation covers a lot of ground, and this post doesn’t do it justice, however, here are some notes I scribbled down:

• Flash has an ambient awareness – microphone and camera capabilities provide flash with an awareness of what is happening in its environment. Although, this control has been around for a little while by now, a new suite of tools has increased possibilities. Sophistication is limitless. Many new ideas and possibilities with new tools such as bitmap toolkit and new video tools.
• Interaction with camera enables new interfaces including gesture capturing and more interactive user-interfacing. Use color tracking and mapping objects to colour. Technically, poll the screen for the presence of a colour and perform various procedures depending on location and intensity (or any variable) of colour.
• Input devices. [unfortunately, my notes get more sparse as his presentation goes on] IPAC device, a simple input controller, allows developers to piece together their own interfaces. You can use any type of sensor to generate the simulation of a keypress and in turn capture that event within Flash. PhidgetRFID is an easy to use and easy to integrate RFID reader. Make board, tilio board, controller board allow the designer/developer to create alternate output. Monome 8″x8″ controller is a input/output device that is a 10×10 grid of LEDs that double as an input device. Craig was using this as a video mixing board. MIDI controller with a number of knobs provides a wide range of real time control. Craig was using this to interact with a live video feed in realtime controlling various aspects of colour and timing. Connect to WII controller through bluetooth (max msp).

For examples of Craig’s work, go to the CRASH!MEDIA site and click on “Labs”.   A lot of it is in there. Enjoy.

Apologies for the total lack of posts on the blog as of late but it’s been a busy busy month at 76design. You need to understand that March is a very hectic time for us. Besides having no time to blog, I’ve barely been able to get in my requisite fill of Unreal, ice cream cakes, the occasional beer and office jam sessions. You don’t know how hard it is on all of us to have to spend the whole day working and not being able to do any fun stuff.

Well, that’s all about to change… for Brett and I at least. We’ve descended upon Austin, Texas once again to partake in the magic that is SXSW Interactive. The interactive conference (which spun off of the well known SXSW music festival) is a world class event that brings together web and technology folks from around the globe to discuss everything from: blogging to SEO to usability to mash-ups… and everything in between. Austin’s a really vibrant city and a great setting for the conference, providing excellent venues for the conference’s well-known nighttime parties (er… networking events).
We’re in a bit of a holding pattern at the hotel right now waiting for the Lego play zone and registration to open, but you can feel excitement in the air… or perhaps it’s just the humidity. Regardless, at first glance it looks like we’ll have just as hard a time as last year trying to decide which of this year’s panels to attend.

This post is just a warning… the calm before the storm, so to speak. In a few hours Brett and I will be propelled into the eye of the hurricane (do hurricanes have eyes?) and heading our separate ways to double-up on the SXSW blanket coverage you readers have come to expect from this fine blog.

This just in… word on the street is ex-76er and current student John Wiseman (shiny new design) arrived in Austin yesterday.

http://design-feed.net

“Design-Feed is a design feed aggregator. [Design-feed] hand-pick the most interesting design related RSS feeds and present them in an easy-to-browse format. This means you can get all the latest design news in one place, rather than trawling through hundreds of sites a day. Every post aggregated is also searchable by keyword.”

Recently came across this nifty little video on YouTube that was put together by an assistant professor of cultural anthropology at Kansas State University. In the span of 5 minutes, it “chronicles” the history of the web with a focus on the social media revolution – or to some, the over-hyped hoopla – that’s being referred to as Web2.0. Regardless of whether you work on the web or not, this piece will have an impact on just about anybody whose life has been touched by the web in some way (… i.e. pretty much everybody on the planet).

It’s an old and tired tale by now – the employee who gets fired/harassed/suspended etc. for blogging.

But this case, involving an NCAA basketball coach being reprimanded for comments he made on his blog about the way his league is run, is of interest to me because it brings up the issue of blogs and sports, which is an intriguing topic.

Of course the most famous sports blogger, possibly the most famous blogger period, and certainly the richest, is Mark Cuban, (http://www.blogmaverick.com/) the billionaire owner of the NBA’s powerhouse Dallas Mavericks. Cuban made his billions (5 of them, if I recall correctly) by selling his audio/video streaming operation (the world’s first) called Broadcast.com to Yahoo in 1999. Cuban has always ‘gotten’ the web and he has been a tireless advocate for free speech, blogging and other progressive web initiatives ever since. He also posts regularly and answers many comments himself, something few billionaires and no other sports team owners do. (His post on the corporatization of YouTube was a killer: http://www.blogmaverick.com/2006/12/27/ripping-on-gootube-again2/) So, good for Mark Cuban. His team might even win the title this year, if they can get past the amazing Captain Canada and his Suns. (My money’s on the Suns.)

Another NBA blogpost that really knocked me out was this one, by former Raptor and current Milwaukee Buck, Charlie Villanueva: http://www.cv31.com/myjournal.html. This post was written last year by a 21 year-old NBA rookie who had just scored an amazing 48 points in a game, the most by a rookie since Michael Jordan, I believe. This post on his blog is not some typical ghost-written prefab pap nor is it sports journalism. It’s one young NBA player’s honest outpouring of feelings about an incredible experience he had just had. I loved it. I also found it indicative of the generation gap around blogging because I tried to imagine veteran sports stars sitting down and putting their feelings out there this way and it was inconceivable. (Barry Bonds: “So then I got another shot of ‘the clear’ and stepped to the plate…”)

It also made me think back to Ball Four (1970), the hilarious book by Yankees pitcher Jim Bouton that was the first ‘exposé’ of the life of a professional athlete, with its booze and hookers and juvenile hijinx. Bouton was excoriated by many (tho his book was a bestseller) for breaking a taboo that kept players’ realities shielded from their adoring fans. Of course the journalists were complicit in this, too. These days, things have changed, and the Internet has a lot to do with that. Just take a look at this behind-the-scenes video on YouTube from NBA draft day: http://www.youtube.com/watch?v=QibGO_QKzQE. The average Joe wasn’t privy to this kind of thing in the days of Harold Ballard. (Just imagine what that behind-the-scenes footage would have revealed…Yikes!)

Then there’s the Raptorblog, (http://www.raptorblog.com/) which has been a furious hotbed of Raptor fandom for many years. (If you notice a certain theme, here…yes, I am a huge Raptors fan). Apart from the high level of critical discussion on this board, which sees itself as able to deliver much more informed and knowledgeable writing than do the basketball writers for Toronto’s daily newspapers, it’s interesting to note that the moderator of this blog just took a job at MSN.ca as a senior sports editor. Another example of how blogging is a good career move.

When I think about it, as much as I like the new dynamics that have made sports more transparent, on some level I do long for the good old days too, when sports heroes were heroes to their fans even if they were pricks in real life. I remember when I was a young boy, my dad wrote a fine book called Babe Ruth and the American Dream (Random House, out of print). I went out with him on some of his research trips and got to meet several hall-of-famers who had played with Ruth, including the likes of Frankie Frisch, (The Fordham Flash) and kindly old Harry Hooper (who had been on the 1927 Yankees, widely considered the greatest baseball team ever). It was awe-inspiring. And although my father’s book made no bones about Ruth’s coarseness in person (imagine MeatLoaf with a bat) it also highlighted the incredible respect and love that he engendered among Americans of every race and class. It’s hard to imagine anything like that today – in the era of OJ Simpson and Kobe Bryant, of Terrell Owens and Mark McGwire, of season-long player’s strikes and endless testing of the free agent market. Maybe Gretzky was the closest thing to Ruth we’ve known in a long time. Now if we can just get The Great One to blog…

Digg officially turned 2 today! As a person who visits the site at least two or three times a day, I actually have to try pretty hard to imagine a net without Digg.com’s user-generated news stories dancing across my homepage like little nuggets of Internet gold. Is it the greatest website ever created? Will it change the world? Will Kevin and Alex ever do a podcast sober? I think we all know the answer to all three questions: Probably Not. It’s just a damn good website that does something really simple really well.

Digg’s true contribution to the net as a place for open social bookmarking and user-generated content has shown us that there are a lot of “regular” (and I don’t mean in terms of grooming or hygiene) people out there willing to do the work of editors, authors, and publishers. And even better, millions of people are willing to read it and comment on it!

The most interesting thing about the “Digg Effect” is that there are a lot MORE people out there who will debunk and cry foul of any news story that is falsely popular or even completely fake. Nothing lasts long on the Digg homepage if it doesn’t cut the mustard with the majority of users. Spam, Hate Literature and Propaganda rarely if ever make it past the users and onto the front page, and that is what I think makes Digg so successful in its execution.

Is it perfect? Of course not. Nothing is. There will always be people abusing the system, taking advantage of exploits and loopholes. But the majority of people who use Digg find it’s a great place to do some surfing, learn a little, and keep up on current tech events. And isn’t that what democracy is? It’s not perfect, but it’s the best system we have, right?

The greatest achievement – and perhaps its Achilles Heel – is the fact that Digg has “Web 2.0′d” a very basic concept called “Freedom of Speech”. (Remember that one? Yeah, I know it’s been kind of under attack lately) But even when the vast majority of people are freely expressing their thoughts and ideas, there’s always going to be people – hiding behind the security of anonymity – who spread lies, hatred, and ignorance. Hey, Free Speech has its downsides, but I’ll take it over any other system! As with any medium of information, you need to consider the source of the information and – if necessary – take with a grain of salt (or the whole shaker).

So Happy Birthday Digg! Don’t change your ways! We love you just the way you are!