The Canadian Internet Registration Authority (CIRA) is pleased to announce the selection of Thornley Fallis & 76design as their Agency of Record for marketing and communications.

Thornley Fallis & 76design will provide CIRA with a range of services, including brand development, media relations, corporate communications, advertising, sponsorship, creative design, website development, video production and program measurement.

“CIRA chose Thornley Fallis & 76design from a group of very talented agencies based on several criteria. Most importantly, they truly are an integrated, full-service agency. In addition to more traditional, core capabilities such as strategic communications, media relations and advertising; Thornley Fallis & 76design also offers creative design, website development, video production, and public engagement services. All of this in addition to being Canadian leaders in the use social media and the development of online communities,” said David Fowler, CIRA’s Director of Marketing and Communications. “The CIRA team is really looking forward to our new relationship with Thornley Fallis & 76design. In addition to helping us improve communications with our stakeholders, including the more than 1.5 million .CA registrations, our new AOR will also help our team continue to promote and grow the .CA brand, as well as educate Canadians in the value .CA brings to their lives.”

This new, long-term Agency of Record agreement builds on a previous project-based relationship between CIRA and Thornley Fallis & 76design.  Since 2005, Thornley Fallis & 76design and CIRA have worked together on a variety of projects, including annual general meetings, the One Millionth .CA celebration event, online advertising and annual report design and production.

“This is a very exciting opportunity for our agency,” said Keelan Green, President of Thornley Fallis & 76design and manager of the CIRA relationship. “As a marketing and public relations agency that has really embraced the web and become a leader in digital communications, working with the organization that is responsible for managing significant parts of the Internet in Canada is just a great fit for our firm – our team is really looking forward to it.”

About CIRA
The Canadian Internet Registration Authority (CIRA) is the organization that manages Canada’s .CA domain name registry, develops and implements policies that support Canada’s Internet community and represents the .CA registry internationally.

About Thornley Fallis & 76design
Thornley Fallis & 76design is an innovative, full-service public relations, communications and marketing agency that helps organizations reach, connect with, build and sustain positive relationships with their communities through the integrated use of on-line and off-line communications tactics.

For additional information, please contact:

Jennifer Austin
Senior Manager, Communications & Marketing, CIRA
(613) 237-5335 ext. 296
jennifer.austin@cira.ca

LeeEllen Carroll
Thornley Fallis for CIRA
613-231-3355 ext. 231
carroll@thornleyfallis.ca

It is with great pleasure that we announce the launch of the City of Ottawa’s Light Rail website!

Many Ottawans felt as though they were left in the dark when it came to the City’s big Light Rail Transit (LRT) plans. Well folks, there is no longer any need to feel mal-informed. Thornley Fallis and 76design in collaboration with the Light Rail Implementation Team have created an “information-sharing mechanism” that arms the citizens of Ottawa with more than sufficient information relating to the project plan.

The communications efforts applied by Thornley Fallis & 76design were strategic and smart; we have received positive results on the site and its search functions, information content, structure and ease-of-use.

The website in particular has proven to be the most crucial piece of the puzzle. The website we’ve created is meant to engage the entire City; to provide all the facts our users require to fully understand the project and to provide them with a platform to communicate their feelings towards the project.

With the integration of various social media tools (Twitter, Facebook, YouTube), interested citizens are able to keep up-to-date and connect with the Light Rail Implementation Team with any questions or concerns. Any questions submitted to the team will be answered in a timely fashion; responses will then be posted on the website. The LRT website helps make a difference by providing comfort to Ottawans by reminding them that Light Rail green and it will only improve the City.

Since yesterday’s launch, the LRT project is getting great media play, print and radio; it is noted that there are happy people all around.

As designers during these rapidly changing times it is more important than ever to exercise flexibility and adaptability in the approach we take to our work. With the competitive nature of our business, the ever evolving vehicles of communication and the state of our recovering economy, our clients have become pretty demanding when it comes to us delivering the goods. If we can’t deliver to their expectations, they know someone else is waiting in the wings, hungry and ready to take over. 

I said it before and I’ll continue to say it “one size does not fit all”. Each client we work for and every individual project we work on has unique objectives and goals and therefore we need to make sure that we take a unique approach to each one and that means being flexible. 

A lot of times it’s smooth sailing. Good ideas flow quickly and client “buy-in” happens without a hitch. However, there are those occasions when things become a little more challenging, when it takes more time and effort than normal to deliver “the goods”. It’s during these times that we ask ourselves “what happened?” The reality is a number of things could have happened and the fact of matter is you still need to deliver. Great designers find a way to adapt on the fly, extending themselves further and further with each new challenge that’s thrown their way. In the end it’s a win-win situation, the client gets delivery of a project and the designer has taken the opportunity to grow and work beyond their past limitations. We are fortunate enough at 76design to have on staff a group of great designers that have shown me the true meaning of adaptability and flexibility. I’d like to take this opportunity to say, “thanks guys!”

Being a designer is not always easy. Deadlines can be tight, projects can be challenging, clients can be really demanding. But being adaptable in the face of challenge makes it easier for everyone involved and that’s a good thing.

To further illustrate my point I leave you with a quote from the late great Bruce Lee, one of the greatest martial artists in history, “Be formless, shapeless like water. Now you put water in a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Water can flow or it can crash. Be water my friend.” 

Sometimes, to keep myself sane during long work days, I tend to doodle and draw — it’s just what I do and have done since a wee lad.
I was going through some old notebooks and found a few characatures of some co-workers I sketched.
More to come …

Campaign design by our very own Ben Watts.

A strange yet mysterious veil falls gently over the 76design office in Ottawa every year in the month of November. It is a veil but more accurately it is a mustache – many mustaches. Yes, Mustaches!

We grow mustaches not only for the style and sophistication but for a truly greater purpose – the enhanced visual appeal is just the icing on the cake. We are growing for Mustaches for Kids (M4K) to raise money for Make a Wish Eastern Ontario. Our mustaches make wishes come true – read more on how the helped some local kids in need of a wish.

M4K has grown and matured within the walls of 76design. Legend has it that M4K was in fact brought to Ottawa and nurtured to greatness by the shameless dedication of 76designers. Over the years we’ve seen many a stache. Including our fearless leader, Joseph Thornley, who is growing with us yet again – and matching any donation to him. But all fun aside, we’re proud to have contributed to M4K and Make a Wish.

M4K is now in its 5th year in Ottawa and we’ve raised a combined amount of $50,000. Last year we raised $20,000 and this year, with over 100 growers, we are aiming at $25,000.

Help us make our mustaches worth more than they look. You don’t need a mustache to help.

I am pleased to announce  the launch of  Thornley Fallis & 76design’s new online presence.

Our new websites, conceptualized, designed and developed by  our team of creative masterminds and technology all-stars, exemplifies our capacity to push the limits of innovation  in the world of social media and digital marketing.

Thornley Fallis & 76design is made up of individuals with fun, smart and professional personalities; personalities that have all contributed to the success of marketing & communications projects. To fully demonstrate  the range of personalities, talent and intelligence our  team has to offer, we’ve done something  a little outside the box.  Something very brave… or maybe something very stupid – we’ll let you know ;-)

We’ve created a live LifeStream for every one of our employees. This is more than just a standard funny profile picture and biography.  It is an aggregate of their work and online profile, intended to paint a picture of who they are, what they do, what they think and what they are interested in.

To explore the diverse and unique characters at Thornley Fallis and jokers at 76design, take a look through our people profiles and find out who you could be working with on your next project.

Not only is our team exceptionally talented (and good-looking), we are experienced & passionate about the work we do.  While adventuring through our People pages, zoom over to the Work & Services sections to see what Thornley Fallis & 76design has to offer.

My colleagues and I hope you enjoy perusing through our new sites.

Oh and one more thing… if you like what you see, don’t hesitate to call us, we’d love to hear from you!

A couple weeks ago I was randomly inspired to do something kind for my fellow colleagues. Not having any actual hypothesis in mind, I referred to it as a “social experiment”, hoping it would yield some sort of result or impact – and that it did.

I filled a small white bowl from our kitchen with jujubes and placed it at the end of my desk. I felt good about it. As people started coming into my office, they would notice the candy, be pleasantly surprised and indulge.  Making them happy, made me even happier and gave me incentive to continue to fill up my bowl (at this point, the bowl was being emptied after about 5 – 6 hours).

People were showing up in my office for no apparent reason, making up all kinds of excuses to be there, all the while, feeding like vultures from the bowl.  In true Pavlovian fashion, the mere sound of a bag opening or treats filling up the bowl, would create a response from the team (at this point the bowl was being emptied after about 2 – 3 hours).

The happier people were, the more excited I was to go out of my way to get more rubbery-textured confectioneries into that bowl the next day. Every day I would fill the bowl with something different – jujubes, pistachios, Clodhoppers, chocolate covered almonds, swedish berries, M&M’s (by the time the M&M’s hit the bowl, it took 20 minutes to empty).

Then, somewhere between the chocolate covered almonds and swedish berries, something started to happen. People started verbalizing preferences and complaining. Several “facts” about free candy and nuts began to emerge; apparently pistachios are “too much work” and chocolate covered almonds are “boring”. The more complaints I received, the less incentive I felt to fill up that stupid little white bowl.

As I stopped filling it up, the expectation for the candy became apparent. People were actually getting upset that there wasn’t anything in the bowl.

“Oh, the bowl is empty again?”
“Where the f&*% is the candy??”
“I’m not very happy about this empty candy bowl situation.”

In hopes of cutting down on the comments, I ended up taking the bowl out of my office altogether.

So, my theory is this – the candy bowl is just like life:

Unexpected pleasantries = satisfaction
Expected pleasantries = dissatisfaction

So the next time life hands you a gummie bear, just eat the friggin’ thing and be happy!

Have you ever wondered what 76design would do if there were no rules? no boundaries? Nothing in the way? What would we come up with? Would it be capable of flying? Would the result rival silly putty on the coolness scale? or perhaps pogs?

Well we wondered. We decided to take the first step towards answering that question with the first ever 76design Aural Design Poster showdown.

here is a snippet of the original project brief

“Take a Song, Listen to it, Design!…” “…Pitcher of booze for non-delivery is standard penalty.”

But where to begin? What song would provide suitable poster fodder? Well, according to one Steve Lounsbury, Brain of J by Pearl Jam would do the trick. And by golly – I dare say he was right. Well done Steve old chum.

Sure, its a “design” project…but this project was not meant for designers alone. No, this project was for all. Designers, developers, account managers, and project managers alike. With only a few abstaining from participation (and 1 poor sap that failed to meet the 2 week deadline) it was a full team endeavour. Fun? Probably. The results? You be the judge.

[nggallery id=2]

And 2 of our developers took the opportunity to create their submissions in processing – 1 of whom also decided to give us a glimpse at “the making of”. Enjoy.

Conair Consumer Products Inc. (with our assistance) has recently released its newest product with a contest micro-site, driving its line of hair related products to a whole new level.

Conair, Helps You Tame The Beast

For all you lovely ladies out there who can’t seem to take control of that beast we all call “hair”, I introduce to you the Infiniti Nano Silver by Conair. Simply put, it is the #1 most effective hair straightener on the market. The person who thought of adding steam to a hair straightener is an absolute genius. Not only does it make your hair look vibrant and lustrous, removes all frizz and protects it from the humidity, it takes no time at all. Take my words and check out the website to see what other features and benefits this product has to offer, www.conairsteamstraight.com.

Aside from my obsession with this fabulous “life-saver”, you deserve a little S.O.S. too. The “Tame the Beast” website, was a concept conceived by Conair and 76design/Thornley Fallis. It is your gateway to owning one of these magnificent hair straighteners along with other Conair and John Frieda hair related products. The contest closes on December 17th so don’t wait too long, visit the site, watch some videos, enter the contest and most important…don’t forget to tell your friends. The secret needs to be unleashed so go spread the word.

ENJOY!

I am very excited to announce that the 76design and Thornley Fallis family has grown…yet again! Emmitt Franklin Tackaberry will be leading our new infant/toddler/youth division. His arrival on October 27, 2008 at 5:15 pm made it a little late in the day for his employee orientation, however we expect young Emmitt to be put to work in the very near future.

Father Brett, and mother Anne are in fine form and deeply proud that their little bundle will be an instant contributor at the office — once he is completely adjusted from his first 9 months of living in a sac of fluid and amino acids.

Well done Brett, Anne and Emmitt, y’all done good.