Launched: Ottawa’s pictureitdowntown.ca photo contest
Posted by 76design on October 21st, 2009
76design is proud to have launched pictureitdowntown.ca late last week during an event which included a submission from Mayor Larry O’Brien. This campaign calls on Ottawans to share photos of their favorite activity or destination in downtown Ottawa for a chance to win valuable prizes. The contest offers daily prizes for the next 6 weeks; a Grand Prize package from Henry’s will be awarded at the end of the contest.
Every member of our team has contributed in one way or another to this campaign. A big high five goes out to our entire team for their hard work. This project was completed with the City of Ottawa, and representatives from Ottawa’s eight business improvement areas.
Campaign Elements:
- Print (Newspaper, Buses & Bus Shelters)
- Radio
- Filming & Production of the neighbourhood walk through videos
- Social Media campaign including Twitter, Flickr, YouTube and others.
- Public Relations support
- Design and Development of the pictureitdowntown.ca.
- Contest Support & Analytics
Many 76designer’s have already shared photos of the city we live in and love. So come on Ottawans, get out and picture it downtown.


