I am not a marketing person, but certain parts of marketing have always interested me and I am always amazed how how the groups after the baby boomers (Gen-X and early Gen-Y) have shifted away from many of the standard molds that marketers have been used to for so long. What might have worked for our parents when they were our age, does not work for us, as our life situation has changed and so has our attitude towards a variety of things.

Having children later, buying a house later, and basically starting what is considered “adulthood” a little later. You would think being the inbetween generation, our first priority would be working, as we get closer to the day where we have to take care of our parents (as our healthcare system can’t), and our children, but oddly enough we rebel, and try to stay feeling young for as long as possible.

Buying new cars, trying “hip” fasions, and having fun, versus the traditional house, car and kids.

I for one am probably the complete opposite though of many the same age as me. I am planning on getting married, having my first child and getting a mortgage started by the time I am 25.